Daksh Kumar Sethia — Performance Marketing Strategist

Promoted 3× in 2 YearsPublicis MediaGoogle Ads · SA360Meta · LinkedIn · MicrosoftMaserati · Jeep · Alfa RomeoPower BI · Python · SQLGA4 · GTM · Search ConsoleGoogle Case Studies PublishedDirector of PR · GMA$7.8M Monthly BudgetA/B Testing · 74% QoQ GrowthSUNY Buffalo MBA · May 2026 Promoted 3× in 2 YearsPublicis MediaGoogle Ads · SA360Meta · LinkedIn · MicrosoftMaserati · Jeep · Alfa RomeoPower BI · Python · SQLGA4 · GTM · Search ConsoleGoogle Case Studies PublishedDirector of PR · GMA$7.8M Monthly BudgetA/B Testing · 74% QoQ GrowthSUNY Buffalo MBA · May 2026

About Me

Strategy. Data. Impact.

Hi — I'm Daksh Sethia, a performance marketer who lives at the intersection of strategy, data, and creativity. I spent four years inside Publicis Media managing global paid campaigns for some of the world's most iconic automotive brands, and got promoted three times in two years doing it.

My approach is simple: every dollar spent should earn its place. I've built A/B experimentation frameworks, published Google case studies, led cross-functional teams across time zones, and managed over $20M in ad spend — not just executing campaigns, but improving the systems behind them.

Now sharpening my edge with an MBA at SUNY Buffalo (STEM), focused on AI-driven automation and advanced analytics. Currently at the Jacobs Institute building full analytics infrastructure from scratch. Elected Director of PR at GMA, contributed to consumer behaviour research, and run two family businesses on the side.

🎯

Total Ownership

I own outcomes, not just tasks. If something's broken, I fix it.

⚡

Quick & Eager Learner

From trainee to manager in 2 years. I absorb fast and apply faster.

🤝

Client Relationship Builder

Weekly stakeholder syncs, trust-first communication, long-term thinking.

🧠

Strategic Planner

Cross-channel thinking across digital, OOH, affiliate, and emerging formats.

👥

People Leader

Led a team of 5, mentored analysts, ran knowledge-sharing sessions.

Academic Background

Education

SUNY Buffalo · School of Management

Master of Business Administration (MBA)

STEM-designated · GPA Focus: AI-driven Automation & Advanced Analytics · Graduating May 2026 · Buffalo, New York

STEM MBA AI & Analytics Graduate Marketing Association — Director of PR Consumer Behaviour Research Project Clinic

Symbiosis Institute of Business Management

Bachelor of Business Administration (BBA)

Marketing & Strategy · Pune, India · Graduated 2021

Marketing Business Strategy Consumer Psychology Brand Management

Career

Experience

From trainee to manager — promoted three times in under two years at a global top-5 media agency.

Jun 2025 – Present

Marketing Intern

The Jacobs Institute New York, USA

Implemented full GA4, GTM & Search Console stack to strengthen conversion tracking and funnel visibility.
Built Python and HTML automation scripts to streamline performance reporting and content analysis workflows.
Activated and managed Google Ads Grant, generating website traffic at zero ad spend.

Jun 2025 – Present

Graduate Assistant

University at Buffalo New York, USA

Analyzed student engagement data to improve outreach strategies for the UB Singapore campus.
Coordinated marketing communications and workflow management for global education programs.

Jan 2025 – May 2025

Project Clinic Intern

UB School of Management New York, USA

Advised regional businesses on marketing and operational initiatives, delivering measurable performance improvements.

Oct 2023 – Jul 2024

Media Performance Manager

Publicis Media Pune, India

Led team of 5, owning a $7.8M monthly budget across Google, Meta, LinkedIn, Microsoft, Pinterest, X, and Apple Search Ads for Stellantis across Eastern Europe, UK, and Scandinavia.
Spearheaded strategic media planning for digital, OOH, and affiliate verticals across new product launches.
Campaigns delivered 28% conversion uplift and 12% higher website visits overall.
A/B testing programs drove 11% lower CAC, 24% more site traffic, and 18% higher conversions simultaneously.

↑ 28% Conversions↓ 11% CAC↑ 24% Site Traffic$7.8M/mo BudgetTeam of 5

Sep 2022 – Oct 2023

Media Performance Associate Manager

Publicis Media Gurgaon, India

Published multiple case studies with Google Ads and SA360 for external distribution; conducted team knowledge-sharing sessions.
Managed weekly client performance reviews, presenting metrics and strategic recommendations directly to stakeholders.
Achieved 74% QoQ conversion growth for Stellantis at 25% lower Cost Per Acquisition.

↑ 74% Conversions QoQ↓ 25% CPAGoogle Case Studies Published

Dec 2021 – Sep 2022

Media Performance Analyst

Publicis Media Pune, India

Managed $13M quarterly marketing budget across paid search and paid social channels.

$13M Quarterly Budget

Jun 2021 – Nov 2021

Media Performance Trainee Analyst

Publicis Media Pune, India

Launched and reported campaigns on search and social platforms; conducted search query reports and learned client KPIs from the ground up.

Track Record

Achievements

Numbers, titles, and milestones that define the journey.

Swipe to explore

3×

Promoted in 2 Years

Trainee → Analyst → Associate Manager → Manager at Publicis Media. Fastest track in the team.

$20M+

Ad Spend Managed

Combined lifetime budget ownership across all Publicis Media roles over 4 years of agency work.

12+

Client Accounts

Maserati, Jeep, Alfa Romeo, Peugeot, Citroën, and 8+ more Stellantis brands across 3 regions.

Dir.

Elected Director of PR · GMA

Elected by peers to lead public relations for the Graduate Marketing Association at UB Buffalo.

★

Multiple Publicis Awards

Received multiple performance and recognition awards — acknowledged for consistent delivery and leadership.

Google Case Studies Published

Co-authored and published Google Ads & SA360 case studies for external industry use and distribution.

Toolkit

Skills & Platforms

End-to-end performance marketing — from strategy and budgeting to analytics and automation.

📣

Advertising Platforms

Google AdsSA360Meta AdsLinkedIn AdsMicrosoft AdsPinterest AdsApple Search AdsSnapchat AdsX AdsSprinklrDriftrockMediaOceanCampaign Manager 360

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Analytics & Reporting

GA4Power BIPythonSQLGoogle Tag ManagerSearch ConsoleMicrosoft OfficeLooker

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Strategy & Management

Performance MarketingA/B TestingMedia PlanningBudget AllocationCross-Functional Team LeadershipStakeholder ManagementAffiliate MarketingOOH PlanningAI-Driven Automation

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Project & Collaboration Tools

JiraMicrosoft Office SuiteHTML / Automation ScriptsGoogle Workspace

Certified → Google Ads Display SA360 Google Analytics Apple Search Ads LinkedIn Marketing 🎓 Python for Everybody · Michigan ↗ 🎓 SQL Bootcamp · Udemy ↗ 🎓 Product Launches · Product School

Published · Google & Starcom

Case Studies

Real campaigns, real brands, real results — co-authored and published by Google for external industry distribution.

🦁

Peugeot × Google

EMEA · United Kingdom

Performance Max

Peugeot drives 28% increase in conversions and 12% lower CPA with Performance Max

+28%

Conversions

−12%

Cost Per Acquisition

+12%

Website Interactions

🎯 Generate Leads · Performance Max · Cross-channel

Agency: Starcom / Publicis Media · Co-authored with Google Ads

🦁

Peugeot × Google

EMEA · United Kingdom

SA360 · Floodlight

Peugeot drives 16% higher conversions and 30% lower CPA with Performance Max and Floodlight in SA360

+16%

Conversions

−30%

Cost Per Acquisition

−30%

Cost Per Session

🎯 SA360 Alpha Bidding · Floodlight · Unified CPA

Agency: Starcom / Publicis Media · Co-authored with Google Ads

🔴

Vauxhall × Google

United Kingdom

A/B Testing

A/B testing performance across PMAX and Discovery — Vauxhall UK sees 323x increase in leads

323×

Increase in Leads

−77%

Lower CPA

+121%

Relevant Sessions

🧪 Target CPA · PMAX vs Discovery · Budget Split

Agency: Starcom / Publicis Media · Co-authored with Google Ads

◇

Citroën × Google

EMEA · United Kingdom

Broad Match

Citroën drives 18% increase in online car configurations with Broad Match

+18%

Car Configurations

−11%

CPA vs Phrase Match

+24%

Relevant Sessions

🔍 Search · Broad Match · Negative Keywords

Agency: Starcom / Publicis Media · Co-authored with Google Ads

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Citroën × Google

EMEA · United Kingdom

Value-Based Bidding

Citroën shifts focus from volume to value, sees 16% increase in ROAS with value-based bidding

+16%

ROAS Increase

−13%

CPA Month-on-Month

+25%

Offer Requests

💡 Value-Based Bidding · tROAS · Lead Scoring

Agency: Starcom / Publicis Media · Co-authored with Google Ads

The Case

Why Hire Daksh?

Five reasons backed by a track record, not just claims.

Swipe to explore

Proven Record

Results That Compound

74% more conversions QoQ, 25% lower CPA, 28% conversion uplift — not one-off wins, but repeatable systems built with rigorous A/B testing and data-driven optimisation.

Global Scale

$20M+ Across 3 Regions

From Maserati in Eastern Europe to Jeep in Scandinavia — multi-market, multi-platform campaigns with real budget stakes, real accountability, and real results.

Fast Mover

3 Promotions in 2 Years

I don't wait to be told what to do next. I spot the gap, own the problem, and deliver — trainee to manager faster than almost anyone at the agency.

Data + Creative

Both Sides of the Brain

I write Python scripts, build Power BI dashboards, and publish Google case studies — but I also understand brand, narrative, and what makes audiences actually care.

Culture & Character

I Show Up. Every Time.

Team player, client communicator, total owner. Elected Director of PR, contributed to faculty research, managed family businesses. I don't make excuses — I make progress.

Daksh Kumar Sethia.

Strategy. Data. Impact.

Education

Experience

Achievements

Skills & Platforms

Case Studies

Why Hire Daksh?

Open to great
opportunities.

Daksh Kumar Sethia.

Strategy. Data. Impact.

Education

Experience

Achievements

Skills & Platforms

Case Studies

Accounts I Manage

Why Hire Daksh?

Open to greatopportunities.

Open to great
opportunities.